Solair, Technical Product Site

Solair installs and services solar PV systems and commercial air conditioning across Gauteng. For years, 100% of their business came through referrals. Strong client relationships. Zero digital presence. The ceiling on that model is the size of your personal network.

The risk became real when a competitor with a polished website started appearing at the top of search results for "solar installation Gauteng". Buyers are searching before asking a friend. If you are not there, you are not considered.

Phase 1 was the core product site. We built a three-tier product architecture: entry-level residential systems, mid-tier commercial systems, and flagship enterprise installations. Each tier has its own section with differentiated content, not the same page with different numbers.

Each product line has individual spec pages. Panel options by wattage and brand. Inverter configurations. Battery storage options. Downloadable PDF data sheets formatted for procurement. Air conditioning product pages follow the same structure: brand, BTU range, application type, efficiency ratings.

The project gallery was built as a filterable showcase. Completed installations by type: residential, commercial, industrial. Each project entry has location, system size, and installation notes. Buyers in this space want to see proof. Not testimonials. Actual completed work.

A quote calculator handles standard configurations. System size, location, expected daily usage. Output is an estimated range with a form submission to confirm scope. It qualifies the lead before it reaches the team.

Phase 2, SEO and content, starts after the site is live and indexed. 90 days of technical SEO and category page content targeting commercial-intent search terms in Gauteng. Phase 3 is the full quote engine with inverter and panel configuration options.