AI Tools & Automation

Work smarter, not harder

Custom AI chatbots, content engines, and workflow automation for growing businesses.

Get a free quote

What's included

Everything you need

AI Chatbots & Assistants

Trained on your product catalogue, FAQs and pricing. Handles common queries without human intervention.

Content Engines

Automated content workflows that draft, format and publish blog posts, product descriptions or social copy.

Workflow Automation

Connect your CRM, inbox, calendar and project tools. Eliminate manual handoffs between systems.

Lead Scoring

Rank inbound enquiries by fit and intent automatically. Your sales team talks to the right people first.

Dashboards & Reporting

Automated reporting from Google Analytics, Search Console and Ads. Weekly summary to your inbox, no manual export.

SEO Data Integration

AI-assisted keyword gap analysis, content brief generation and on-page audits connected to your publishing workflow.

Why SO Websites

What sets us apart

3 hours per day saved on average per automated workflow.

Built on your stack, no new platforms to learn unless they genuinely fit.

We audit your current manual processes first, then build only what removes real bottlenecks.

3 hours/day saved on average per automated workflow
SO Websites client results

Common questions

What kind of AI tools do you build?

Automation tools connected to your existing systems, document generators, data classifiers, automated reporting, AI-assisted quoting, support ticket routers, and CRM enrichment. Each is built around your specific workflow, not a generic product.

How much does a custom AI tool cost?

Simple automations (a single workflow, one integration) start at R8,000–R15,000. Multi-workflow systems with multiple data sources run R20,000–R50,000+. Most projects start with a scoping session to define what is being automated and what the ROI case is before any code is written.

Do you use ChatGPT, Claude, or a different AI?

We work with Anthropic Claude, OpenAI GPT-4, and Google Gemini depending on the use case. Model selection is based on accuracy, cost, context window, and tool use capabilities. We are not locked into one provider.

Can AI tools integrate with our existing software?

Yes. We integrate with most business software via REST APIs, CRMs (HubSpot, Salesforce, Pipedrive), ERPs, Google Workspace, Microsoft 365, WhatsApp Business API, and custom databases. If it has an API, it can be connected.

Is our data secure when using AI tools?

We build tools to handle your data with appropriate care. For sensitive data, private cloud or on-premise deployment is available. We do not use tools that train on your business data by default. Data handling requirements are discussed before any build starts.

Start a project

Ready to get started?

No long contracts. No mystery pricing. Tell us what you need and get a real answer the same business day.

Get a free quote
WhatsApp