GEO & AI Search

Get cited by AI search.

We structure your site so ChatGPT, Perplexity and Google AI Overviews cite your business.

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What's included

What's in the scope.

AI Crawl Accessibility

Ensure AI agents and LLM crawlers can read your content. Correct robots.txt, sitemap and page structure.

llms.txt Setup

Publish an llms.txt file so AI systems know what your site covers and how to cite it accurately.

Schema Markup

JSON-LD structured data for your business, services and FAQs. Machines need labels to trust your content.

Passage-Level Citability

Write and structure content so specific passages can be extracted and cited by generative search tools.

Brand Signal Building

Citations, mentions and entity associations that build your brand authority in AI training data.

AI Visibility Reporting

Track how your brand appears in ChatGPT, Perplexity and Google AI Overviews responses month over month.

Why SO Websites

Three things you can check.

GEO is not SEO with a new name. It requires different page structure, markup and content density.

AI Overviews now appear on roughly 50% of informational queries. Visibility there is no longer optional.

We audit your current footprint across AI tools and build a plan to increase citation frequency.

Cited in Google AI Overviews for 3 client service categories
SO Websites client results

Common questions

What is GEO (Generative Engine Optimisation)?

GEO is the practice of structuring your website and content so that AI-powered search tools, ChatGPT, Perplexity, Google AI Overviews, Claude, cite your business when users ask relevant questions. It is an extension of SEO, not a replacement for it.

How is GEO different from SEO?

SEO targets traditional search rankings. GEO targets AI-generated answers. A user asking Google 'best web designer in Gauteng' gets links (SEO). The same user asking ChatGPT gets a paragraph citing specific businesses (GEO). You need to appear in both.

Which AI platforms does GEO optimise for?

We optimise for Google AI Overviews, ChatGPT (via Bing), Perplexity, and Claude. Google AI Overviews draws from your existing SEO signals. Perplexity and ChatGPT weight fresh, structured content and direct answers more heavily.

Do I need GEO if I already have good SEO?

Yes. Good SEO is the foundation but GEO requires additional work: structured data, FAQ schema, llms.txt, and content specifically written to answer the questions AI tools receive about your industry.

How do you measure GEO results?

We track AI citation frequency across target platforms, Google AI Overview appearances in Search Console, and brand mention monitoring. Unlike traditional SEO, there are no position 1–10 rankings, you appear or you do not.

Start a project

Ready when you are.

No long contracts. No mystery pricing. Tell us what you need and get a real answer the same business day.

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