Google Ads Management
SA-focused PPC campaigns. No wasted spend. Every rand tracked.
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Search and Performance Max campaigns built from the ground up. Correct account structure from day one prevents waste later.
Tight, intent-matched keyword lists. Broad match only where supported by conversion data, not by default.
Ad copy tested against real queries. We write for click quality, not click volume.
GA4, Google Tag Manager and call tracking configured so every conversion has a source attribution.
Responsive search ad variants tested systematically. What works gets budget. What does not gets paused.
Cost, clicks, conversions and ROAS in one clear report. No dashboard login needed.
Why SO Websites
Average 4.2x ROAS across managed accounts.
SA-specific bid strategies that account for local CPC levels and device mix.
We manage the full account. You approve the budget and review monthly results.
For most SA business categories, a meaningful test requires R3,000–R5,000/month in ad spend. In competitive categories (legal, financial, medical), you need more. We recommend a 30-day test budget before committing to ongoing spend.
A flat management fee separate from your ad spend. The fee covers campaign setup, keyword research, ad copywriting, optimisation, and monthly reporting. Ad spend goes directly to Google, we do not take a percentage of spend.
Properly set up campaigns typically show measurable results within 2–4 weeks. The first month is a learning phase. Results improve significantly from month 2 as optimisation decisions are backed by real conversion data.
No conversion tracking set up (you cannot optimise what you cannot measure), too-broad keyword match types burning budget on irrelevant searches, campaigns left at default settings, and landing pages that do not match what the ad promises.
Our primary focus is Google Ads (Search and Performance Max). For clients that need Meta or LinkedIn Ads alongside Google, we can manage these as part of a broader paid media strategy.
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No long contracts. No mystery pricing. Tell us what you need and get a real answer the same business day.
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